General Sales Manager Permanent

As the General Sales Manager for a renowned leader in the premium luxury automotive industry, you will be at the forefront of driving profitability, optimising inventory management, delivering unparalleled customer satisfaction, and leading a dynamic, high-performing sales team. This role offers the opportunity to shape the success of a prestigious brand while upholding its commitment to excellence and innovation. This position demands strategic planning, strong leadership, and effective communication to achieve sales objectives and maintain company standards.

KEY RESPONSIBILITIES

Sales & Profitability:

• Collaborate with the Buying Team to identify and maximise profit opportunities.
• Achieve or exceed budgeted sales, profit targets, and stock turnover goals.
• Manage used car inventory, ensuring an optimal model mix and competitive pricing.
• Drive sales of accessories and add-ons to enhance revenue.
• Monitor advertising expenditure and optimise conversion rates.
• Set, review, and adjust sales targets, providing coaching and support to the team to ensure success.

Customer Satisfaction:

• Improve conversion rates for customer enquiries across all channels.
• Ensure timely and effective resolution of complaints to maintain high customer satisfaction levels.
• Oversee the sales process to deliver a seamless and positive buying experience.
• Facilitate a smooth handover from sales to after-sales services.

Cost & Stock Control:

• Approve internal and external orders while adhering to budget constraints.
• Regularly review financial performance and implement cost-control measures.
• Maintain efficient stock flow and resolve any conflicts in stock allocation.
• Manage outstanding debtors within agreed limits.

Team Leadership & Development:

• Recruit, train, and mentor staff to achieve departmental and individual goals.
• Conduct regular team reviews and performance evaluations.
• Ensure compliance with health and safety policies and procedures.
• Communicate dealership and group objectives clearly to the team.

Administration & Compliance:

• Ensure all administrative tasks, record-keeping, and reporting are accurate and up to date.
• Oversee health and safety compliance, including regular inspections.
• Maintain high standards of presentation in the showroom and forecourt.
• Ensure compliance with FCA regulations, including overseeing training and assessments.

Marketing & PR:

• Develop and execute marketing strategies for new and used car sales.
• Plan and manage promotional activities and dealership events.
• Monitor local market trends and competitor activity to stay ahead.

EXPERIENCE

You Will Have:

• Proven track record in automotive sales management.
• Strong leadership, coaching, and team development skills.
• Excellent financial acumen and inventory management capabilities.
• In-depth understanding of FCA regulations and compliance requirements.
• Outstanding customer service and communication skills.